Street Art Vantaa
Murals & Street Art From Finland – Vantaan muraalit ja katutaide
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Mainostauko / Vantaa (2019)

Mainostauko (‘Ad Break’) was an outdoor exhibition and a well deserved break from a constant flow of advertisement. 28 unique art posters by 31 different Finnish and international artists were displayed around Vantaa for the first two weeks of April 2019 in outdoor advertisement spaces donated by the City of Vantaa. There were no themes or other restrictions, just artistic freedom and space to give an option to consumerist propaganda.

Street Art Vantaan Essi Ruuskasen kuratoima ulkoilmanäyttely Mainostauko toi huhtikuussa 2019 yhteensä 28 ainutlaatuista taidejulistetta 31 suomalaiselta ja kansainväliseltä taiteilijalta Vantaan katukuvaan. Mainostauko oli suora kommentti ja hyvin ansaittu tauko jatkuvasta mainostulvasta. Projekti kritisoi mainosten ylivaltaa julkisessa tilassa ja tarjosi vaihtoehdon vallitsevalle tilanteelle. Vantaan kaupunki tuki taideprojektia tarjoamalla teoksille kaupungin hallinnoimat abribus-ulkomainospaikat.

Näyttelyn tarkoituksena ei ollut esitellä täysin uutta lähestymistapaa tai jäädä ainutlaatuiseksi interventioksi. Toivomme, että samankaltaisia projekteja tuotettaisiin säännöllisesti tasapainottamaan kulutuspropagandaa. Näyttelyn inspiraationa toimivat aikaisemmat samanhenkiset projektit, kuten Philadelphiassa toteutettu #TrashcanTakeover (2018), Caroline Caldwellin & RJ Rushmoren “Art in Ad Places” New Yorkissa (2017) sekä Elissa Erikssonin “Haluan nähdä muutakin” Helsingissä (2011), jonka seurauksena Kokoro & Moi tekivät JCDecauxille jatkokampanjan “Muutakin” (Something Else). Tarkoitus ei ollut osoittaa syyttävällä sormella yksittäistä toimijaa tai mainostilan tarjoajaa, vaan haastaa kaikenlaiset toimijat tuottamaan epäkaupallista sisältöä. Julkisen tilan viestintää voisi monipuolistaa ja rikastuttaa, jos mainostilan vuokraajat olisivat halukkaita tarjoamaan esimerkiksi kerran vuodessa ilmaisia mainostaukoja. Näin saisimme yksittäisten kommenttien sijasta uuden kulttuurin muodon, jota voisimme yhdessä viedä eteenpäin.

Anna Björklund

Anna Björklund

Danai Anagnostou

Danai Anagnostou

Suvi Tuominen - "a puzzle"

Suvi Tuominen - "a puzzle"

The image is a zoomed frame to a gigantic stone that once rolled down from a mountain next to it. Later it has become a pilgrimage for graffiti artists and travelers. The Spike Stone situates next to the highway E8 between Tromsø, Norway and Finland. The stone itself  looks like a lost piece of a puzzle, as its sharp and clearly cut edges stands out from the northern landscape. The Spike Stone performs itself as a playful being, always changing and recoloring as new layers of paint pile and old deteriorate.

Suvi Tuominen - "a puzzle"

Suvi Tuominen - "a puzzle"

The image is a zoomed frame to a gigantic stone that once rolled down from a mountain next to it. Later it has become a pilgrimage for graffiti artists and travelers. The Spike Stone situates next to the highway E8 between Tromsø, Norway and Finland. The stone itself  looks like a lost piece of a puzzle, as its sharp and clearly cut edges stands out from the northern landscape. The Spike Stone performs itself as a playful being, always changing and recoloring as new layers of paint pile and old deteriorate.

Venla Haverinen ja Ida Lindgren - "Uinuntaa"

Venla Haverinen ja Ida Lindgren - "Uinuntaa"

D.U. Collective

D.U. Collective

Essi Ruuskanen - "With the Grain"

Essi Ruuskanen - "With the Grain"

Jakub Bobrowski

Jakub Bobrowski

Jesse Pasanen

Jesse Pasanen

Laura Leif

Laura Leif

Lauri Linna

Lauri Linna

Tuomo Savolainen - "Nasus"

Tuomo Savolainen - "Nasus"

Maikki Rantala

Maikki Rantala

Matti Tanskanen

Matti Tanskanen

Melissa Sammalvaara

Melissa Sammalvaara

Pieter-Jan Van Damme

Pieter-Jan Van Damme

Olli Silvennoinen - "Joukkoliike"

Olli Silvennoinen - "Joukkoliike"

Paola Ramos

Paola Ramos

Pieter-Jan Van Damme

Pieter-Jan Van Damme

Saara Mahbouba - "Laatutuote"

Saara Mahbouba - "Laatutuote"

Agnieszka Pokrywka ja Humberto Duque

Agnieszka Pokrywka ja Humberto Duque

Shubhanghi Singh

Shubhanghi Singh

Sofi Häkkinen - “In My Downloads I Save You”

Sofi Häkkinen - “In My Downloads I Save You”

Sheung Yiu ja Samra Šabanovic - "I Was There But You Didn’t See Me*"

Sheung Yiu ja Samra Šabanovic - "I Was There But You Didn’t See Me*"

The poster exposes a back side of a photograph from the Finnish Museum of Photography archive. The side with visual content is denied here.

Advertising images are one-moment visual messages. They are quick, easy, loud, convenient yet vacuous. To many, they are considered visual pollution. But what is the opposite of an advertising image? To us, an ad break is not replacing advertisement with another ‘substantial’ image, but to explore an alternative way of experiencing it.

With the clutter of photographs as objects and blurred information in our everyday lives, the poster does not add much visual content, but following Flusser’s term ‘counter vision’ we do not critique vision either; to choose not to critique vision by shutting our eyes in front of images that we think pollute us, meant firstly recognizing that our own discrimination of them is what partly produces this image pollution. An ad break is an introspection of visual intention.

The digital photograph, an object made of pixels and occupying the street on this paper, is turning into a general ‘photography’, into its condition- how a photograph is defined, read in a sentence, titled in newspapers. A counter-advertisement is an image that is not only rid of the visual content of advertising but encourages a deeper visual intention. Here we come back to Flusser who defined counter vision as ‘not acting with intention directed against things to be seen and handled, but against the way things are seen and handled.’ For it is no longer occupation by things, but our relation to them.

This installation is part of a series of events and interventions titled “I was there, but you didn’t see me*’’, co-curated by Samra Šabanović and Sheung Yiu. Through prolonged looking and peripheral vision, the duo revisits images (or the lack of them) and situates them in new discourses.

Tuomas Lehtomaa - "Mukaan"

Tuomas Lehtomaa - "Mukaan"

Tuuli Huovila - "Stay Open"

Tuuli Huovila - "Stay Open"

Verna Kovanen - "The Sea doesn't wait for the season"

Verna Kovanen - "The Sea doesn't wait for the season"

Viivi Lehto - "Jäljet kaupungissa"

Viivi Lehto - "Jäljet kaupungissa"

Lotta Esko

Lotta Esko